EXPERTISE
GLOBAL CREATIVE & DIGITAL MARKETING
CREATIVE STRATEGY & CONCEPT DEVELOPMENT
CREATIVE DIRECTION FOR DIGITAL & INTERNATIONAL MARKETING CAMPAIGNS
PRINT & AV DEVELOPMENT AND EXECUTION
PROFESSIONAL EXPERIENCE
CREATIVE & GRAPHIC DESIGN LEAD (October 2022 - Present) | Pinacoteca Picture Props, Hollywood, CA
• Create and execute custom art, photography, and graphic design for Film & TV production set design.
SENIOR CREATIVE MARKETING MANAGER (January 2021 – September 2022) | MAX, formerly known as HBOMax Originals, Culver City, CA
• Oversaw all assigned title level marketing campaigns from a 360 global approach, which included leading Key Art, AV, and Social Media strategy, framework, ideation, development and execution.
• Liaised with filmmakers, international production teams, creative marketing divisions, studio and streaming senior management to obtain creative input and approvals for creative materials, strategy, and implementation.
• Coached and mentored the Associate Manager, Coordinator, and Interns in executing various components of creative marketing and social media campaigns, helping them navigate through processes and communications with key stakeholders.
• Managed marketing shoots, pre-production, production, cross-functional collaboration, agency, and talent management. Implemented on-set capture ideation, execution, and post-production.
• Executed creative development of video, print, digital display, and social assets
• Coordinated with Strategy team to distill campaign positioning and seek insights on how to further align creative with strategy, determined campaign calendar and creative roll-out, and developed creative rotation and allocation.
• Aligned with Social team to determine on-set capture and marketing shoot needs and establish creative & messaging consistency in social campaigns.
• Partnered with International teams to address any bespoke creative needs for global markets and with Events teams to collaborate on press events and provide creative guidance and developmental collaboration as needed.
• Campaigns worked on: Doom Patrol, Love Life, The Flight Attendant, Pretty Little Liars: Original Sin, Harry Potter 20th Anniversary, No Sudden Move, Sex Lives of College Girls, Dune: The Sisterhood
CREATIVE MANAGER (January 2017 – January 2021) | Warner Bros. Pictures Worldwide Digital Marketing, Burbank, CA
• Managed digital creative agencies, agency producers, technologists and creative directors to make sure all assets are on strategy, designed, and are deployed on time
• Participated in the ideation, design, development and quality control of all creative assets for Warner Bros. Pictures film releases, including desktop and mobile websites, online advertising creative, custom video content, games, AR & VR experiences, applications, and designs within social networks
• Supervised final production of digital advertising, websites, applications, original content and promotional materials
• In collaboration with agency/vendor partners, planned and executed creative production on original content endeavors, including A/V content production, CG/VFX
• Upheld graphic aesthetic, maintained the quality and integrity of work produced, and contribute creatively to the department, division, and network
• Negotiated with Custom Program partners to ensure prominent creative content placement across digital platforms, drive engagement, and expand audience reach.
• Film campaigns worked on: Wonder Woman, Blade Runner 2049, A Star Is Born, Fantastic Beasts: The Crimes of Grindelwald, Pokémon Detective Pikachu, Tomb Raider, Annabelle Creation
CREATIVE MANAGER (December 2015 – July 2016) | Focus Features Digital Marketing, Santa Monica, CA
MANAGER (February 2015 – December 2015) | Sony Pictures Releasing International, Marketing, Culver City, CA
CREATIVE MANAGER (May 2014 – February 2015) | Sony Pictures Worldwide Digital Marketing, Culver City, CA
COORDINATOR (January 2011 – May 2014) | Sony Pictures Worldwide Digital Marketing, Culver City, CA
GRAPHIC DESIGNER (January 2007 – May 2011) | Pinacoteca Picture Props, Hollywood, CA
GRAPHIC DESIGNER (May 2007 – September 2007) | Aboud Creative Ltd., London, UK
Education
Otis College of Art and Design (August 2003 – May 2007) | BFA, Communication Arts, Graphic Design emphasis
REFERENCES
Danielle Bekas – Executive Vice President, International Marketing, Warner Bros. Discovery | Contact: available upon request
Dwight Caines – President Domestic Marketing, Universal Pictures | Contact: available upon request
Michael Fisk – Executive Vice President, Film Marketing, MGM | Contact: available upon request
Richard Jennings – Senior Vice President, Design and Production, Warner Bros. Discovery | Contact: available upon request