BLADE RUNNER 2049 EXPERIENCE AT SAN DIEGO COMIC CON
In collaboration with Giant Spoon, the “Blade Runner 2049 Experience” replicated the movie’s setting, complete with the unique sights, sounds and atmosphere of Los Angeles, circa 2049. Guests enter through a gallery of art. An Oculus VR experience immerses visitors in the world of the film. As the VR presentation ends, guests walk into a neon-lit Los Angeles street scene, where they are prepared to experience 2049, including impromptu tests to determine if they are humans or replicants.
The Spinner from the film, costumes worn by the cast were displayed, and actors dressed in wardrobe from the film amongst the crowd, furthering the sense that guests have stepped into the Los Angeles of the future. Giveaways for fans, along with other surprises, were supplied. Fans also received an exclusive peek of the limited-edition Johnnie Walker Black Label The Director’s Cut bottle, inspired by the original prop from the first film.
WONDER WOMAN: MASTERCLASS WITH PATTY JENKINS AT YTLA
Assisted and collaborated with the Warner Bros. marketing team in the ideation, development, and execution of the Wonder Woman Master Class and Q&A with director Patty Jenkins at @YouTube Space LA. film director Patty Jenkins hosted the master class, where she shared with fans her tips on success and experiences in the entertainment industry. A Q&A with the director hosted by Tiffany Smith followed, with a fan art showcase and a special appearance by Lucy Davis (Etta Candy in the film).
POKEMON DETECTIVE PIKACHU: NEON CARNIVAL TAKEOVER
In close collaboration with Warner Bros. and Legendary marketing teams, brought Pokémon Detective Pikachu film awareness and hype to Neon Carnival. Neon Carnival featured film talent appearances, a POKÉMON Detective Pikachu themed Ferris Wheel with Snap Lens, and a chance to catch a photo op with unique Pokémon sculptures and live dancing Pikachus. Influencers were invited on behalf of the campaign to share their experiences over social using #DetectivePikachu, receiving exclusive tickets to the Detective Pikachu screening in addition to VIP tickets to Neon Carnival & survival packs. Over two weekends, Instagram influencers garnered a total of 631,273 likes with a combined follower reach of 26,190,600.
