DCFANDOME 2020: GLOBAL SOCIAL & MEDIA CAMPAIGN | WARNER BROS. ENTERTAINMENT
As part of the Global Social Taskforce on DC FanDome (a first of its kind 24 hr virtual event), built the first company-wide synergistic social campaign, managed creative for the media campaign and platform partners. CLICK HERE FOR HIGHLIGHTS
THE WITCHES: FAN ENGAGEMENT CONTENT | WARNER BROS. ENTERTAINMENT
Supervised & managed fan engagement activities, social content, and interactive creative. Featuring: Happy Color coloring app creative, Giphy Stickers, and the Halloween Activity Pack for kids & families
POKEMON DETECTIVE PIKACHU: "GOTTA CATCH EM ALL" INTERACTIVE SITE WITH SXSW ACTIVATION | WARNER BROS. ENTERTAINMENT
PHASE 1: Interactive site prompted users to hunt for Pokémon & film clues within the Key Art. Launched with Teaser Art then transitioned to Main Art mid-campaign.
PHASE 2: Snapchat Lenses tied to the "Gotta Catch Em All" theme were then featured at SXSW, as part of a larger scavenger hunt via a bespoke SXSW OOH campaign. When scanned, Snapcodes unlocked an animated version of the poster with an exclusive video clip, garnering over 57,000 impressions by the end of the event.
POKEMON DETECTIVE PIKACHU | WARNER BROS. ENTERTAINMENT
Talenthouse Fan Engagement: Global artists were invited to create one-of-a-kind artwork for POKÉMON Detective Pikachu inspired by imagery and footage from the film. Artwork drove promotion and excitement socially across the film's marketing and digital channels. Selected works featured below.
Coordinated with one of the selected artists, Pablo Iranzo Duque, to create a Mural across high-traffic locations. Link here
BLADE RUNNER 2049: THE ROAD TO 2049 | WARNER BROS. ENTERTAINMENT + ALCON
Directed the design, production, and deployment of an immersive website that takes fans through the historical journey of the Blade Runner saga. This visual timeline pieces together some the political and technological events that led to the replicant revolution, providing fans everything they need to know before seeing Blade Runner 2049 in theaters. CLICK HERE TO EXPERIENCE
JAMES JEAN x BLADE RUNNER 2049 | WARNER BROS. ENTERTAINMENT + ALCON
Collaboration with James Jean in promotion of Blade Runner 2049. As a fan of the Blade Runner franchise and Denis Villeneuve, it was an honor to welcome his artwork into the film's marketing campaign. Mr. Jean created this piece exclusively for the film using iPad Pro, Apple Pencil, and Procreate.
REFINERY29 x BLADE RUNNER 2049: MURAL | WARNER BROS. ENTERTAINMENT + ALCON
Step into the future with the Refinery29 x Blade Runner 2049 mural at 7201 Melrose Ave. in Los Angeles, and unlock the custom Snapchat filter.
In partnership with Refinery29, oversaw the design, production, and deployment of murals thematic to Blade Runner 2049. Influencers were invited to pose in front of the mural to further awareness of the film's release.
